9 Corporate Attempts at "Edgy" That Failed (Hilariously)
Featured at Late Night with Jimmy Fallon.com
Advertisers have this problem: kids today want things that are "dark" and "edgy" and "not stupid," but some products just have nothing to do with any of those things at all. So how in the world do you shape a marketing campaign for cereal or eye liner that somehow makes it badass?
You don't. Or else you wind up with ridiculous campaigns like these.
Disney/Pixar's Up: Can an Uncompromised Vision Pay Off?
Originally written for Brandchannel
The end of artistic credibility begins with one label: sell-out. Painters will starve, writers will waste away, and musicians will play in subway cars before they compromise their ideals for monetary gain. Even corporate machine The Walt Disney Company had to fight practical financial judgment in order to realize its creative vision for Snow White and the Seven Dwarves. Seventy years later, the studio’s still facing the art vs. money dilemma, but now the stakes are higher.
The Evolution of Dodgeball as Explained by American Warfare
Originally written for Hot English Magazine
In many ways, dodgeball is the game that passes on the American love of war to small children because it has the same kind of rules that a war would have. A field is divided into two sides with an easily seen line between them. Two teams are formed, and one team gathers on each side. Without crossing the boundary to the opposite team’s side, the children then try to hit as many of the players on the other team as possible with what are commonly known as playground balls. These are rubber balls that are used for most playground games; they are light enough to throw at a great speed but heavy enough to hurt you if you’re hit with one. However many balls happen to be around are used, and once a ball falls to the ground, anyone on the side of the field it’s on can pick it up and throw it at the other team. When someone is hit with a ball, he or she is out of the game. It’s similar to how battles were organized until the twentieth century: line up, shoot, find new ammunition.